The present dissertation summarizes work I conducted as a predoctoral research fellow at the Max Planck Institute for Human Development, Center for Adaptive Behavior and Cognition (ABC). I would like to thank Peter M. Todd for his superb support and mentoring throughout the last three years, Jörg Rieskamp, Julia Schooler, Lael Schooler, Jutta Mata, Ralph Hertwig, Brian Wansink, Bettina von Helversen, Odette Wegwarth, John Hutchinson, Christian Elsner, Nadine Oeser, Vera Schneider, and many other past and present members of ABC for their numerous helpful comments and suggestions during all stages of this project, Uwe Czienskowski for consulting me on C# programming and on statistical methods (particularly on meta-analyses), Anja Dieckmann for giving me great start at the ABC work group and for her invaluable help when conducting the jam study, Gerd Gigerenzer for his successful striving towards building “research paradise” by setting up a highly inspiring and motivating work group, Linda Miesler and Gregor Caregnato for helping me collecting the data, Claudia Orsolleck for her great commitment in conducting the wine study, Rebecca Bryan for her help on running the music study and the charity study at the Indiana University in Bloomington, LaFayette and BioCompany that allowed me to conduct experiments on their sales floor, Rainer Greifeneder for his contribution during the development and the design of the music study, Barbara Fasolo for encouraging me to apply at ABC and for working on the grant that eventually paid my bills, the Nestlé AG who issued that grant to the Max Planck Institute for Human Development, Peter Frensch and Elke van der Meer for their most supporting and unbureaucratic manner, Anita Todd for thoroughly editing this manuscript, my parents Eva and Günther for their generous and selfless support throughout the last 30 years and for encouraging me to take on an academic career, and my wife Iulia for her feedback on earlier drafts of this manuscript, her patience, and her emotional backup.

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