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Browsing by Author "Kunreuther, Howard"
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2005-10-07BuchLow-Probability Insurance Decisions Schade, Christian; Kunreuther, Howard; Kaas, Klaus PeterOn the basis of a real high stakes insurance experiment with small probabilities of losses, we demonstrate that concern is a more important driver of WTP for insurance than subjective probability estimates when there is ...
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2005-10-07BuchWorry and the Illusion of Safety Schade, Christian; Kunreuther, HowardWe analyze the impact of an individual s tendency to worry on willingness to pay (WTP) for a protective measure. We report on the results of a controlled experiment with real objects at stake. Worry was measured with the ...