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Browsing by Author "Hildebrandt, Lutz"
Now showing items 1-20 of 27
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2008-12-18BuchA Brand Specific Investigation of International Cost Shock Threats on Price and Margin with a Manufacturer-Wholesaler-Retailer Model Dannewald, Till; Hildebrandt, LutzIn times of increasing oil prices and a weak dollar, European companies that focus their business on the US market may find themselves in a weak position. While many businesses can hedge this kind of risk by relocating ...
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2005-10-13BuchA Market Basket Analysis Based on the Multivariate MNL Model Boztuğ, Yasemin; Hildebrandt, LutzThe following research is guided by the hypothesis, that products chosen on a shopping trip in a supermarket are an indicator of the preference interdependencies between different products or brands. The bundle chosen on ...
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2005-05-01BuchA Market Basket Analysis Conducted with a Multivariate Logit Model Boztuğ, Yasemin; Hildebrandt, LutzThe following research is guided by the hypothesis that products chosen on a shopping trip in a supermarket can indicate the preference interdependencies between different products or brands. The bundle chosen on the trip ...
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2002-06-03BuchA Monte Carlo Study of Structural Equation Modelsfor Finite Mixtures Williams, John; Temme, Dirk; Hildebrandt, LutzEmpirical applications of structural equation modeling (SEM) typically rest on the assumption that the analysed sample is homogenous with respect to the underlying structural model or that homogenous subsamples have been ...
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2005-12-01BuchAn empirical test of theories of price valuation using a semiparametric approach, reference prices, and accounting for heterogeneity Boztuğ, Yasemin; Hildebrandt, LutzIn this paper we estimate and empirically test different behavioral theories of consumer reference price formation. Two major theories are proposed to model the reference price reaction: assimilation contrast theory and ...
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2005-09-16BuchAnalyzing Multigroup Data with Structural Equation Models Görz, Nicole; Hildebrandt, Lutz; Annacker, Dirk
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2012-10-22BuchBrand equity how is it affected by critical incidents and what moderates the effectHildebrandt, Lutz; Tischer, SvenTo explore how occurring critical incidents affect customer-brand relations, this study measures the impact on the basis of an online experiment. For this purpose, 1,122 usable responses are gathered considering the ...
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2010-11-22BuchContext Effects as Customer Reaction on Delisting of Brands Hildebrandt, Lutz; Wiebach, NicoleThe delisting of brands is frequently used by retailers to strengthen their negotiating position with the manufacturers and suppliers of their product assortment. However, retailers and manufacturers have to consider the ...
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2012-04-25BuchDoes umbrella branding really work? Investigating crosscategory brand loyaltySilberhorn, Nadja; Hildebrandt, LutzNumerous studies on the drivers of brand extension success [Aaker and Keller, 1990, Broniarczyk and Alba, 1994, Hem et al., 2003, Völckner and Sattler, 2006] found evidence that parent-brand characteristics and the fit ...
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2008-09-26BuchEine Analyse der Dimensionen des Fortune-Reputationsindex Hildebrandt, Lutz; Kreis, Henning; Schwalbach, JoachimDer vorliegende Beitrag beschäftigt sich mit der Dimensionsstruktur sowie der Verwertbarkeit des Fortune-Reputationsrankings in der wissenschaftlichen Forschung und liefert Erkenntnisse über seine Aussagefähigkeit. Nach ...
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2007-08-01BuchEstimation with the Nested Logit Model Specifications and Software ParticularitiesSilberhorn, Nadja; Boztuğ, Yasemin; Hildebrandt, LutzEstimation with the Nested Logit Model: Specifications and Software Particularities Abstract: The paper discusses the nested logit model for choices between a set of mutually exclusive alternatives (e.g. brand choice, ...
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2006-02-28BuchEstimation with the Nested Logit Model Specifications and Software ParticularitiesSilberhorn, Nadja; Boztuğ, Yasemin; Hildebrandt, LutzDue to its ability to allow and account for similarities betweenpairs of alternatives, the nested logit model is increasingly used in practical applications. However the fact that there are two different specifications of ...
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2006-12-11BuchFormative Measurement Models in Covariance Structure Analysis Specification and IdentificationHildebrandt, Lutz; Temme, DirkMany researchers seem to be unsure about how to specify formative measurement models in software programs like LISREL or AMOS and to establish identification of the corresponding structural equation model. In order to make ...
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2008-06-18BuchGruppenvergleiche bei hypothetischen Konstrukten Die Prüfung der Übereinstimmung von Messmodellen mit der StrukturgleichungsmethodikTemme, Dirk; Hildebrandt, LutzComparing groups with respect to hypothetical constructs requires that the measurement models are equal across groups. Otherwise conclusions drawn from the observed indicators regarding differences at the latent level (mean ...
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2000-10-01BuchInvestigation of the Stochastic Utility Maximization Process of Consumer Brand Choice by Semiparametric Modeling Abe, Makoto; Boztuğ, Yasemin; Hildebrandt, LutzThe use of nonparametric methods, which posit fewer assumptions and greater model flexibility than parametric methods, could provide useful insights when studying brand choice. It was found, however, that the data requirement ...
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2009-12-03BuchIs cross-category brand loyalty determined byrisk aversion? Silberhorn, Nadja; Hildebrandt, LutzThe need to understand and leverage consumer-brand bonds has become critical in a marketplace characterized by increasing unpredictability, diminishing product differentiation, and heightened competitive pressure. This is ...
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2011-10-19BuchLinking corporate reputation and shareholder value using the publication of reputation rankings Tischer, Sven; Hildebrandt, LutzGood corporate reputation is seen as one of the most valuable assets. It is believed to cause a multitude of favorable impacts within different stakeholder groups. As a consequence, a multitude of studies analyzed the ...
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2008-09-18BuchMeasuring changes in preferences and perception due to the entry of a new brand with choice data Hildebrandt, Lutz; Kalweit, LeaContext effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences ...
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1997-10-24BuchMöglichkeiten und Ansätze der Analyse dreimodaler Daten für die Marktforschung Hildebrandt, Lutz; Klapper, Daniel
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1998-11-13BuchNicht- und semiparametrische Markenwahlmodelle im Marketing Boztuğ, Yasemin; Hildebrandt, Lutz