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2016-03-03BuchCognitive Load IncreasesRisk Aversion Gerhardt, Holger; Biele, Guido P.; Heekeren, Hauke R.; Uhlig, HaraldWe investigate how stable individuals’ risk attitudes are with respect to changes in cognitive load. In a laboratory experiment using pairwise lottery choice and a within-subject design, we showthat putting subjects under ...
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2013-08-29ZeitschriftenartikelNucleus accumbens response to gains in reputation for the self relative to gains for others predicts social media use Meshi, Dar; Morawetz, Carmen; Heekeren, Hauke R.Our reputation is important to us; we've experienced natural selection to care about our reputation. Recently, the neural processing of gains in reputation (positive social feedback concerning one's character) has been ...
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2014-07-17BuchPortfolio Decisions andBrain Reactions via theCEAD method Majer, Piotr; Mohr, Peter N.C.; Heekeren, Hauke R.; Härdle, Wolfgang KarlDecision making can be a complex process requiring the integration of several attributes of choice options. Understanding the neural processes underlying (uncertain) investment decisions is an important topic in neuroeconomics. ...
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2011-12-01BuchRisk Patterns and Correlated Brain Activities Multidimensional statistical analysis of fMRI data with application to risk patternsMyšičková, Alena; Song, Song; Majer, Piotr; Mohr, Peter N.C.; Heekeren, Hauke R.; Härdle, Wolfgang KarlDecision making usually involves uncertainty and risk. Understanding which parts of the human brain are activated during decisions under risk and which neural processes underly (risky) investment decisions are important ...
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2012-05-22BuchThe Aging Investor Insights from NeuroeconomicsMohr, Peter N.C.; Heekeren, Hauke R.Individuals in most industrialized countries have to make investment decisions throughout their adult life span to save for their retirement. These decisions substantially affect their living standards in old age. Research ...