2017-03-24Konferenzveröffentlichung
Are Ads on Google Search Engine Results Pages Labeled Clearly Enough?
The Influence of Knowledge on Search Adson Users’ Selection Behaviour
Lewandowski, Dirk; Sünkler, Sebastian; Kerkmann, Friederike
In an online experiment using a representative sample of the German online population (n = 1,000), we compare users’ selection behaviour on two versions of the same Google search engine results page (SERP), one showing ...
