Browsing by Author "Dannewald, Till"

Now showing items 1-3 of 3

2008-12-18Buch

A Brand Specific Investigation of International Cost Shock Threats on Price and Margin with a Manufacturer-Wholesaler-Retailer Model

Dannewald, Till; Hildebrandt, Lutz

In times of increasing oil prices and a weak dollar, European companies that focus their business on the US market may find themselves in a weak position. While many businesses can hedge this kind of risk by relocating ...
2007-11-21Buch

Das Hybride Wahlmodell und seine Anwendung im Marketing

Dannewald, Till; Kreis, Henning; Silberhorn, Nadja

Traditional choice models assume that observable behavior results from an unspecified evaluation process of the observed individual. When it comes to the revelation of this process mere choice models rapidly meet their ...
2007-12-07Buch

Integrating latent variables in discrete choice models

How higher-order values and attitudes determine consumer choice

Temme, Dirk; Paulssen, Marcel; Dannewald, Till

Integrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual ...