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2014-07-17BuchPortfolio Decisions andBrain Reactions via theCEAD method Majer, Piotr; Mohr, Peter N.C.; Heekeren, Hauke R.; Härdle, Wolfgang KarlDecision making can be a complex process requiring the integration of several attributes of choice options. Understanding the neural processes underlying (uncertain) investment decisions is an important topic in neuroeconomics. ...
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2011-12-01BuchRisk Patterns and Correlated Brain Activities Multidimensional statistical analysis of fMRI data with application to risk patternsMyšičková, Alena; Song, Song; Majer, Piotr; Mohr, Peter N.C.; Heekeren, Hauke R.; Härdle, Wolfgang KarlDecision making usually involves uncertainty and risk. Understanding which parts of the human brain are activated during decisions under risk and which neural processes underly (risky) investment decisions are important ...
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2012-05-22BuchThe Aging Investor Insights from NeuroeconomicsMohr, Peter N.C.; Heekeren, Hauke R.Individuals in most industrialized countries have to make investment decisions throughout their adult life span to save for their retirement. These decisions substantially affect their living standards in old age. Research ...