Browsing by Author "Wiebach, Nicole"
Now showing items 1-4 of 4
2010-11-22BuchContext Effects as Customer Reaction on Delisting of Brands Hildebrandt, Lutz; Wiebach, NicoleThe delisting of brands is frequently used by retailers to strengthen their negotiating position with the manufacturers and suppliers of their product assortment. However, retailers and manufacturers have to consider the ...
2011-05-03BuchCustomer Reactions in Out-of-Stock Situations Do promotion-induced phantom positions alleviate the similarity substitution hypothesis?Diels, Jana Luisa; Wiebach, NicoleOut-of-Stock (OOS) is a prevalent problem customers face at the POS. In this paper, we demonstrate both theoretically and empirically how OOS-induced substitution patterns can be explained and predicted by means of context ...
2012-10-01DissertationFour essays on the context-dependence of consumer preferences in situations of reduced choice Wiebach, NicoleDie vorliegende Dissertation untersucht die Kontextabhängigkeit von Konsumentenpräferenzen in Folge eines Marktaustritts in 4 Aufsätzen. Aufsatz 1 diskutiert Auswirkungen einer Auslistung auf Kundenreaktionen. Zwei empirische ...
2011-08-09BuchThe impact of context and promotion on consumer responses and preferences in out-of-stock situations Wiebach, Nicole; Diels, Jana L.