Browsing by Author "Wiebach, Nicole"

Now showing items 1-4 of 4

2010-11-22Buch

Context Effects as Customer Reaction on Delisting of Brands

Hildebrandt, Lutz; Wiebach, Nicole

The delisting of brands is frequently used by retailers to strengthen their negotiating position with the manufacturers and suppliers of their product assortment. However, retailers and manufacturers have to consider the ...
2011-05-03Buch

Customer Reactions in Out-of-Stock Situations

Do promotion-induced phantom positions alleviate the similarity substitution hypothesis?

Diels, Jana Luisa; Wiebach, Nicole

Out-of-Stock (OOS) is a prevalent problem customers face at the POS. In this paper, we demonstrate both theoretically and empirically how OOS-induced substitution patterns can be explained and predicted by means of context ...
2012-10-01Dissertation

Four essays on the context-dependence of consumer preferences in situations of reduced choice

Wiebach, Nicole

Die vorliegende Dissertation untersucht die Kontextabhängigkeit von Konsumentenpräferenzen in Folge eines Marktaustritts in 4 Aufsätzen. Aufsatz 1 diskutiert Auswirkungen einer Auslistung auf Kundenreaktionen. Zwei empirische ...
2011-08-09Buch

The impact of context and promotion on consumer responses and preferences in out-of-stock situations

Wiebach, Nicole; Diels, Jana L.