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2012-01-26Masterarbeit DOI: 10.18452/14157
Elicitating the willingness to pay for mobile virtual goods
dc.contributor.authorMarchenko, Polina
dc.date.accessioned2017-06-18T02:31:04Z
dc.date.available2017-06-18T02:31:04Z
dc.date.created2012-01-30
dc.date.issued2012-01-26
dc.identifier.urihttp://edoc.hu-berlin.de/18452/14809
dc.description.abstractThis study gives an outline of modern methods of willingness to pay (WTP) elicitation in the realm of private goods. The empirical study applying Contingent Valuation Method (CVM) for WTP elicitation of mobile virtual goods was conducted. Subsequently, the advantages and disadvantages of CVM were discussed. Additionally, the logistic regression analysis and the classification and regression trees (CART) analysis were used in order to distinguish the variables that influence the WTP for mobile virtual goods. Finally, comparison of the predictive ability of both approaches was performed using Receiver Operating Characteristic (ROC) Analysis.eng
dc.language.isoeng
dc.publisherHumboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
dc.subjectWillingness to payeng
dc.subjectContingent Valuation Methodeng
dc.subjectCARTeng
dc.subjectROCeng
dc.subjectlogistic regressioneng
dc.subject.ddc310 Statistik
dc.subject.ddc330 Wirtschaft
dc.titleElicitating the willingness to pay for mobile virtual goods
dc.typemasterThesis
dc.identifier.urnurn:nbn:de:kobv:11-100199147
dc.identifier.doihttp://dx.doi.org/10.18452/14157
dc.contributor.refereeOkhrin, Ostap
dc.contributor.refereeCabrera, Brenda López
local.edoc.pages68
local.edoc.type-nameMasterarbeit
local.edoc.institutionWirtschaftswissenschaftliche Fakultät

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