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2003-05-24Konferenzveröffentlichung DOI: 10.18452/1162
Marketing for participation: How can Electronic Dissertation Services win authors?
dc.contributor.authorBerendt, Bettina
dc.contributor.authorBrenstein, Elke
dc.contributor.authorLi, Yunfan
dc.contributor.authorWendland, Bert
dc.contributor.editorSchirmbacher, Peter
dc.date.accessioned2017-06-15T11:54:47Z
dc.date.available2017-06-15T11:54:47Z
dc.date.created2003-10-31
dc.date.issued2003-05-24
dc.identifier.urihttp://edoc.hu-berlin.de/18452/1814
dc.description.abstractTechnical progress in electronic publishing affords increasingly sophisticated archiving and retrieval options for authors as well as readers of ETD and other university document publishing services. The "marketing" of these services has received less attention, despite its great importance for success. In particular, an ETD service must market to its potential authors - their work is what constitutes the service's content. Providing such content may require additional time and effort: The creation of an adequate electronic document involves the intellectual and technical (re-)structuring and markup of a text. What forms of information policy and author support are needed to meet these new challenges for authors? This paper describes a large-scale, questionnaire-based study of the marketing strategies of the Document and Publication Server of Humboldt University Berlin (http://edoc.hu-berlin.de). This service emphasises long-term archiving and structured retrieval, which requires authors to prepare their texts for conversion into the relatively complex, SGML-based format DiML (Dissertation Markup Language). In this study, the experiences, assessments, plans, and wishes of two central target groups of authors were investigated: people working on their doctoral and "Habilitation" dissertations. The results show that a large percentage of authors do not know the service, and if they do, start using it very late. The paper concludes with recommendations for improving the information flow between ETD service and authors.eng
dc.language.isoeng
dc.publisherHumboldt-Universität zu Berlin
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/
dc.titleMarketing for participation: How can Electronic Dissertation Services win authors?
dc.typeconferenceObject
dc.identifier.urnurn:nbn:de:kobv:11-1001245
dc.identifier.urnurn:nbn:de:kobv:11-1001231
dc.identifier.urnurn:nbn:de:kobv:11-1001227
dc.identifier.urnurn:nbn:de:kobv:11-1001254
dc.identifier.doihttp://dx.doi.org/10.18452/1162
dc.subject.dnb01 Wissenschaft und Kultur allgemein
local.edoc.container-titleProceedings of the Sixth International Symposium on Electronic Theses and Dissertations
local.edoc.container-titleETD2003
local.edoc.type-nameKonferenzveröffentlichung
local.edoc.institutionHumboldt-Universität zu Berlin
local.edoc.container-typeconference
local.edoc.container-type-nameKonferenz
local.edoc.container-eventProceedings of the Sixth International Symposium on Electronic Theses and Dissertations, ETD2003, 20.05.2003 - 24.05.2003, Humboldt-Universität zu Berlin, pp 156-161
local.edoc.container-firstpage156
local.edoc.container-lastpage161

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