Google Now and User Data
A Diary Study on Perceptions of Collection and Use of Personal Data by Google Now Cards
Philosophische Fakultät
In this diary study 24 participants were asked to use Google Now for 28 days, in order to learn about occurrences of negative affect caused by the use of personal data and possible factors influencing such an affect, especially situational factors and personal dispositions. The use of personal data by Google Now cards barely evoked negative affect at all. Personality, trust and situational factors proved to influence affective reactions of the participants.
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