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2017-03-24Konferenzveröffentlichung DOI: 10.18452/1450
Are Ads on Google Search Engine Results Pages Labeled Clearly Enough?
dc.contributor.authorLewandowski, Dirk
dc.contributor.authorSünkler, Sebastian
dc.contributor.authorKerkmann, Friederike
dc.date.accessioned2017-06-15T13:07:15Z
dc.date.available2017-06-15T13:07:15Z
dc.date.created2017-03-24
dc.date.issued2017-03-24
dc.identifier.isbn978-3-86488-117-6
dc.identifier.urihttp://edoc.hu-berlin.de/18452/2102
dc.description.abstractIn an online experiment using a representative sample of the German online population (n = 1,000), we compare users’ selection behaviour on two versions of the same Google search engine results page (SERP), one showing advertisements and organic results, the other showing organic results only. Selection behaviour is analyzed in relation to users’ knowledge on Google’s business model, on SERP design, and on these users’ actual performance in marking advertisements on SERPs correctly. We find that users who were not able to mark ads correctly selected ads significantly more often. This leads to the conclusion that ads need to be labeled more clearly, and that there is a need for more information literacy in search engine users.eng
dc.language.isoeng
dc.publisherHumboldt-Universität zu Berlin
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/
dc.subjectsearch engineseng
dc.subjectsearch engine results pages (SERPs)eng
dc.subjectselection behavioureng
dc.subjectrepresentative user studyeng
dc.subjectsearch engine advertising (SEA)eng
dc.subject.ddc020 Bibliotheks- und Informationswissenschaften
dc.titleAre Ads on Google Search Engine Results Pages Labeled Clearly Enough?
dc.typeconferenceObject
dc.identifier.urnurn:nbn:de:kobv:11-100245346
dc.identifier.doihttp://dx.doi.org/10.18452/1450
local.edoc.pages13
local.edoc.type-nameKonferenzveröffentlichung
local.edoc.container-typebook
local.edoc.container-type-nameBuch
dc.title.subtitleThe Influence of Knowledge on Search Adson Users’ Selection Behaviour
dc.description.eventEverything Changes, Everything Stays the Same? Understanding Information Spaces. 15th International Symposium of Information Science (ISI 2017), Berlin, Germany, 13.03.2017 - 15.03.2017
dcterms.bibliographicCitation.booktitleEverything Changes, Everything Stays the Same? Understanding Information Spaces. Proceedings of the 15th International Symposium of Information Science (ISI 2017)
dcterms.bibliographicCitation.originalpublishernameVerlag Werner Hülsbuschnone
dcterms.bibliographicCitation.originalpublisherplaceGlückstadtnone
dcterms.bibliographicCitation.pagestart62
dcterms.bibliographicCitation.pageend74
bua.departmentPhilosophische Fakultätnone
dcterms.bibliographicCitation.journalparteditorMaria Gäde, Violeta Trkulja, Vivien Petras (Hrsg.)

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