Logo of Humboldt-Universität zu BerlinLogo of Humboldt-Universität zu Berlin
edoc-Server
Open-Access-Publikationsserver der Humboldt-Universität
de|en
Header image: facade of Humboldt-Universität zu Berlin
View Item 
  • edoc-Server Home
  • Tagungs- und Konferenzbände
  • Everything Changes, Everything Stays the Same? Understanding Information Spaces. Proceedings of the 15th International Symposium of Information Science (ISI 2017)
  • View Item
  • edoc-Server Home
  • Tagungs- und Konferenzbände
  • Everything Changes, Everything Stays the Same? Understanding Information Spaces. Proceedings of the 15th International Symposium of Information Science (ISI 2017)
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.
All of edoc-ServerCommunity & CollectionTitleAuthorSubjectThis CollectionTitleAuthorSubject
PublishLoginRegisterHelp
StatisticsView Usage Statistics
All of edoc-ServerCommunity & CollectionTitleAuthorSubjectThis CollectionTitleAuthorSubject
PublishLoginRegisterHelp
StatisticsView Usage Statistics
View Item 
  • edoc-Server Home
  • Tagungs- und Konferenzbände
  • Everything Changes, Everything Stays the Same? Understanding Information Spaces. Proceedings of the 15th International Symposium of Information Science (ISI 2017)
  • View Item
  • edoc-Server Home
  • Tagungs- und Konferenzbände
  • Everything Changes, Everything Stays the Same? Understanding Information Spaces. Proceedings of the 15th International Symposium of Information Science (ISI 2017)
  • View Item
2017-03-24Konferenzveröffentlichung DOI: 10.18452/1458
An Eye-Tracking Study on Differences in Information Transfer by Infographics
Ströhl, Barbara
Ganz, Kilian
Richter, Stephanie
Zieglmeier, Kilian
Hammwöhner, Rainer
Philosophische Fakultät
Information graphics are commonly used to display information. Nevertheless, the retention of information can differ depending on the presentation of the content. A topic that is currently present to all of us in the media is the refugee influx to Europe. As it caused a lot of chaos, confusion and anxiety, the transfer of information played and still plays a crucial role, which is why we chose two different graphics visualizing facts and information about refugees. Our aims were to get insights into the readers’ information behavior dealing with information graphics and to find differences in information transfer. Therefore, we conducted eye-tracking experiments and analyzed the fixation time and the fixation count on both textual and non-textual elements of the infographics. After reading, the retention of information was tested using free text questions and summed up in a score that was evaluated. Results showed that the subjects had spent most of their time on textual elements for each infographic. The viewing behavior did not differ significantly between the two graphics. Despite this, we found significant differences in information transfer. This might be because one infographic had fewer subtopics. Each of these subtopics was backed up by the repetition of several textual and non-textual elements as well as additional details, which broadened the context.
Files in this item
Thumbnail
stroehl.pdf — Adobe PDF — 4.992 Mb
MD5: acb7886c09e4ed4aaa6b941cbd4e3968
Cite
BibTeX
EndNote
RIS
InCopyright
Details
DINI-Zertifikat 2019OpenAIRE validatedORCID Consortium
Imprint Policy Contact Data Privacy Statement
A service of University Library and Computer and Media Service
© Humboldt-Universität zu Berlin
 
DOI
10.18452/1458
Permanent URL
https://doi.org/10.18452/1458
HTML
<a href="https://doi.org/10.18452/1458">https://doi.org/10.18452/1458</a>