Show simple item record

2017-03-24Konferenzveröffentlichung DOI: 10.18452/1458
An Eye-Tracking Study on Differences in Information Transfer by Infographics
dc.contributor.authorStröhl, Barbara
dc.contributor.authorGanz, Kilian
dc.contributor.authorRichter, Stephanie
dc.contributor.authorZieglmeier, Kilian
dc.contributor.authorHammwöhner, Rainer
dc.date.accessioned2017-06-15T13:08:49Z
dc.date.available2017-06-15T13:08:49Z
dc.date.created2017-03-24
dc.date.issued2017-03-24
dc.identifier.isbn978-3-86488-117-6
dc.identifier.urihttp://edoc.hu-berlin.de/18452/2110
dc.description.abstractInformation graphics are commonly used to display information. Nevertheless, the retention of information can differ depending on the presentation of the content. A topic that is currently present to all of us in the media is the refugee influx to Europe. As it caused a lot of chaos, confusion and anxiety, the transfer of information played and still plays a crucial role, which is why we chose two different graphics visualizing facts and information about refugees. Our aims were to get insights into the readers’ information behavior dealing with information graphics and to find differences in information transfer. Therefore, we conducted eye-tracking experiments and analyzed the fixation time and the fixation count on both textual and non-textual elements of the infographics. After reading, the retention of information was tested using free text questions and summed up in a score that was evaluated. Results showed that the subjects had spent most of their time on textual elements for each infographic. The viewing behavior did not differ significantly between the two graphics. Despite this, we found significant differences in information transfer. This might be because one infographic had fewer subtopics. Each of these subtopics was backed up by the repetition of several textual and non-textual elements as well as additional details, which broadened the context.eng
dc.language.isoeng
dc.publisherHumboldt-Universität zu Berlin
dc.subjecteye-trackingeng
dc.subjectinformation graphiceng
dc.subjecttextual elementseng
dc.subjectpictorial elementseng
dc.subject.ddc020 Bibliotheks- und Informationswissenschaft
dc.titleAn Eye-Tracking Study on Differences in Information Transfer by Infographics
dc.typeconferenceObject
dc.identifier.urnurn:nbn:de:kobv:11-100245426
dc.identifier.doihttp://dx.doi.org/10.18452/1458
local.edoc.container-titleEverything Changes, Everything Stays the Same? Understanding Information Spaces. Proceedings of the 15th International Symposium of Information Science (ISI 2017)
local.edoc.container-textErschienen in der Reihe "Schriften zur Informationswissenschaft", Band 70none
local.edoc.pages12
local.edoc.type-nameKonferenzveröffentlichung
local.edoc.institutionPhilosophische Fakultätnone
local.edoc.container-typebook
local.edoc.container-type-nameBuch
local.edoc.container-publisher-nameVerlag Werner Hülsbuschnone
local.edoc.container-publisher-placeGlückstadtnone
local.edoc.container-eventEverything Changes, Everything Stays the Same? Understanding Information Spaces. 15th International Symposium of Information Science (ISI 2017), Berlin, Germany, 13.03.2017 - 15.03.2017
local.edoc.container-periodicalpart-creatorMaria Gäde, Violeta Trkulja, Vivien Petras (Hrsg.)
local.edoc.container-firstpage50
local.edoc.container-lastpage61

Show simple item record