2016-07-25Konferenzveröffentlichung DOI: 10.18452/19910
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A Comparison of Offline and Online Book Search Sessions
People searching for books make use of various sources and systems. While some users prefer online systems, others tend to visit bookstores in their neighborhood. This study compares book search sessions from the iSBS track with observed bookstore search sessions with the aim to investigate similarities and differences in user behavior and preferences. In particular, the focus lies on the observation and comparison of searching, browsing and recommending strategies. The results indicate signi ficant differences in session duration as well as a strong preference for browsing strategies in bookstore sessions. No such strong preference for one strategy could be observed within the online sessions, even though browsing was still preferred. Recommendations are the least preferred interaction type in either environment.
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