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2020-04-20Zeitschriftenartikel DOI: 10.3390/su12083336
The Development and Promotion of Sweet Potato Yoghurt in Ghana
dc.contributor.authorDonkor, Eunice Adu
dc.contributor.authorDonkor, Emmanuel
dc.contributor.authorOwusu-Sekyere, Enoch
dc.contributor.authorOwusu, Victor
dc.date.accessioned2021-02-18T09:37:46Z
dc.date.available2021-02-18T09:37:46Z
dc.date.issued2020-04-20none
dc.date.updated2020-05-06T04:33:49Z
dc.identifier.urihttp://edoc.hu-berlin.de/18452/23111
dc.description.abstractThis paper analyzes how a newly developed food product (potagurt) with nutritional andhealth benefits can be promoted in Ghana. We employ the hedonic modeling and contingent valuationmethods to estimate monetary values attached to the product’s attributes using 400 consumers inthe Ashanti, Eastern, and Greater Accra regions of Ghana. The findings reveal that consumers havepositive perceptions on the health and nutritional benefits of the product. Buyers place a higher valueon potagurt relative to normal yogurt. The high value attached to potagurt is mainly linked to thehealth, nutritional, food safety, and quality attributes of the product, as well as perception. Consumers’socioeconomic factors such as income, educational, and awareness levels also play a significant rolein explaining their choice of the product. The practical implication is that the development andpromotion of potagurt could stimulate sustainable economic development through better consumerhealth and improvement in the livelihoods of many players in the sweet potato value chain, especiallythe producers of potagurt and sweet potato farmers. We conclude that the promotion of the innovativefood product could contribute to sustainable production and consumption of sweet potatoes.eng
dc.language.isoengnone
dc.publisherHumboldt-Universität zu Berlin
dc.rights(CC BY 4.0) Attribution 4.0 Internationalger
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectconsumer willingness to payeng
dc.subjectnew product developmenteng
dc.subjecthedonic pricingeng
dc.subject.ddc333.7 Natürliche Resourcen, Energie und Umweltnone
dc.titleThe Development and Promotion of Sweet Potato Yoghurt in Ghananone
dc.typearticle
dc.subtitleImplications for Sustainable Production and Consumption Policiesnone
dc.identifier.urnurn:nbn:de:kobv:11-110-18452/23111-3
dc.identifier.doi10.3390/su12083336none
dc.identifier.doihttp://dx.doi.org/10.18452/22499
dc.type.versionpublishedVersionnone
local.edoc.container-titleSustainabilitynone
local.edoc.pages16none
local.edoc.type-nameZeitschriftenartikel
local.edoc.institutionLebenswissenschaftliche Fakultätnone
local.edoc.container-typeperiodical
local.edoc.container-type-nameZeitschrift
local.edoc.container-publisher-nameMDPInone
local.edoc.container-publisher-placeBaselnone
local.edoc.container-volume12none
local.edoc.container-issue8none
dc.description.versionPeer Reviewednone
local.edoc.container-articlenumber3336none
dc.identifier.eissn2071-1050
local.edoc.affiliationDonkor, Eunice Adu; Department of Agricultural Economics, Agribusiness and Extension, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana, aeunice.knust@gmail.comnone
local.edoc.affiliationDonkor, Emmanuel; Agrifood Chain Management Group, Faculty of Life Sciences, Humboldt-University Berlin, Invalidenstr. 42, 10099 Berlin, Germany, edonkor.knust@gmail.comnone
local.edoc.affiliationOwusu-Sekyere, Enoch; Department of Economics, Swedish University of Agricultural Sciences, Uppsala Sweden; P.O. Box 7013, SE-75007 Uppsala, Sweden, kofiwusu23@gmail.com; Department of Agricultural Economics, University of the Free State, Bloemfontein 9300, South Africa, kofiwusu23@gmail.comnone
local.edoc.affiliationOwusu, Victor; Department of Agricultural Economics, Agribusiness and Extension, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana, vowusu.agric@knust.edu.ghnone

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