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2021-02-04Zeitschriftenartikel DOI: 10.3390/su13041666
The Ambiguities of “Sustainable” Berlin
dc.contributor.authorKalandides, Ares
dc.contributor.authorGrésillon, Boris
dc.date.accessioned2021-05-20T12:10:47Z
dc.date.available2021-05-20T12:10:47Z
dc.date.issued2021-02-04none
dc.date.updated2021-03-02T19:20:45Z
dc.identifier.urihttp://edoc.hu-berlin.de/18452/23555
dc.description.abstractCity marketing has a strong tradition in Berlin, with two organizations, Berlin Partner and Visit Berlin, responsible for designing and implementing relevant strategies. Sustainability has been on and off the city marketing agenda, almost exclusively in its environmental dimension. In this article, we examine the current representations of Berlin as a “sustainable city” in the official city marketing strategies. We look at how sustainability is used and instrumentalized to create a specific city profile and also to attract particular target groups in tourism. We propose an analysis of sustainable planning in Berlin since reunification to show how it has moved into different directions over time and how this has (or has not) been followed by city marketing. In this endeavor, we move between the existing, and as we argue deeper and more sophisticated, environmental planning of the city on one hand, and the reductions and simplifications of city marketing representations on the other. Finally, we argue that there are inherent contradictions in marketing a sustainable city, where both in terms of tourism and economic development, the concept of growth seems to be reaching environmental limits.eng
dc.language.isoengnone
dc.publisherHumboldt-Universität zu Berlin
dc.rights(CC BY 4.0) Attribution 4.0 Internationalger
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectBerlineng
dc.subjectcity marketingeng
dc.subjectsustainabilityeng
dc.subjectgreen cityeng
dc.subjectsmart cityeng
dc.subjecturban developmenteng
dc.subjectdestination marketingeng
dc.subject.ddc333.7 Natürliche Resourcen, Energie und Umweltnone
dc.subject.ddc690 Bau von Gebäudennone
dc.titleThe Ambiguities of “Sustainable” Berlinnone
dc.typearticle
dc.identifier.urnurn:nbn:de:kobv:11-110-18452/23555-3
dc.identifier.doi10.3390/su13041666none
dc.identifier.doihttp://dx.doi.org/10.18452/22893
dc.type.versionpublishedVersionnone
local.edoc.container-titleSustainabilitynone
local.edoc.type-nameZeitschriftenartikel
local.edoc.institutionAn-Institute und nicht zur HU gehörige Einrichtungennone
local.edoc.container-typeperiodical
local.edoc.container-type-nameZeitschrift
local.edoc.container-publisher-nameMDPInone
local.edoc.container-publisher-placeBaselnone
local.edoc.container-volume13none
local.edoc.container-issue4none
dc.description.versionPeer Reviewednone
local.edoc.container-articlenumber1666none
dc.identifier.eissn2071-1050
local.edoc.affiliationKalandides, Ares; Institute of Place Management, Manchester Metropolitan University, Manchester M15 6BH, UKnone
local.edoc.affiliationGrésillon, Boris; Centre Marc Bloch, Humboldt-University, 10117 Berlin, Germanynone

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