2021Zeitschriftenartikel DOI: 10.18452/24045
Digital Hospitality: Trail Running and Technology in the Moroccan High Atlas
An-Institute und nicht zur HU gehörige Einrichtungen
In the mountainous region of the Central High Atlas in Morocco, tourism has emerged as a promising economic prospect among a number of profound changes recently. However, the implications of digital media technology in situ and as part of this wider transformation have rather been neglected by scholarship. Hence, in this paper I propose the notion of digital hospitality to map out and articulate the interplay of digital media, tourism and ‘Mediterranean themes’ like hospitality, topography and connectivity, and to make it tangible how processes of sociotechnical restructuring are challenging the interactions and possible relationships between guests and hosts in the High Atlas Mountains of Morocco. Drawing on extended ethnographic fieldwork in the High Atlas, I analyse the ultramarathon sports event ‘Zaouiat Ahansal Ultra Trail’ as a mediated, circulated and digitised phenomenon. It is the readjusted focus on (digital) media technology, which foregrounds social practices and cooperation, that allows this trail-running event to be understood as an achievement of the organizers’ scaling work, which in turn feeds into and interacts with the scalar characteristics of hospitality itself.
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published first as (erstmalig folgendermaßen erschienen): Simon Holdermann: “Digital Hospitality: Trail Running and Technology in the Moroccan High Atlas”. In: Zeitschrift für Ethnologie / Journal of Social and Cultural Anthropology 146.1–2 (2021), Special Issue “Rethinking the Mediterranean”, pages 27–52. Die Zweitveröffentlichung dieses Artikels unter der Lizenz Creative Commons Namensnennung 4.0 International (CC BY 4.0) erfolgte mit freundlicher Genehmigung des Reimer Verlags.