Show simple item record

2022-09Konferenzveröffentlichung DOI: 10.18452/25251
Information-seeking behaviours of opinion leaders
dc.contributor.authorLauzon, Robb Conrad
dc.date.accessioned2022-09-07T13:06:23Z
dc.date.available2022-09-07T13:06:23Z
dc.date.issued2022-09none
dc.identifier.urihttp://edoc.hu-berlin.de/18452/25979
dc.description.abstractThis paper explores the information-seeking behaviours of opinion leaders for the purpose of better communicating attributes of innovations to this group of individuals. Information-seeking is an important concept for diffusion of innovations theory. This study contributes towards an understanding of information-seeking behaviour in the diffusion of innovations. Interviews were conducted with nine participants who were recruited largely from their involvement in civic life. Intensive interviews generated hours of interview material that was used by the author for subsequent analysis. Critical Discourse Analysis enabled the author to look at the social structures that were revealed in their responses to the interview protocol. These interviews were coded by hand until themes were reduced to their essence. Three technics were identified as aiding opinion leaders in their information seeking endeavours. First, identification of gatekeepers granted opinion leaders access to information. Second, a knowledge of relevant publications afforded them confidence in their dealings with information. Third, sophisticated information-seeking behaviours allow opinion leaders to sift through the useful and less than useful information they come across in their searches. These technics serve the opinion leader in their relationship to all facets of contemporary everyday life.eng
dc.language.isoengnone
dc.publisherHumboldt-Universität zu Berlin
dc.rights(CC BY 4.0) Attribution 4.0 Internationalger
dc.rights.urihttps://creativecommons.org/licenses/by/4.0/
dc.subjectInformation-seeking behavioureng
dc.subjectsocial capitaleng
dc.subjectinnovationeng
dc.subject.ddc020 Bibliotheks- und Informationswissenschaftennone
dc.titleInformation-seeking behaviours of opinion leadersnone
dc.typeconferenceObject
dc.identifier.urnurn:nbn:de:kobv:11-110-18452/25979-8
dc.identifier.doihttp://dx.doi.org/10.18452/25251
dc.type.versionacceptedVersionnone
local.edoc.pages11none
local.edoc.type-nameKonferenzveröffentlichung
local.edoc.institutionPhilosophische Fakultätnone
local.edoc.container-eventInformation Seeking in Context (ISIC), Berlin, September 26 - 29, 2022none
dc.description.versionPeer Reviewednone

Show simple item record