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2005-05-01Buch DOI: 10.18452/3894
A Market Basket Analysis Conducted with a Multivariate Logit Model
dc.contributor.authorBoztuğ, Yasemin
dc.contributor.authorHildebrandt, Lutz
dc.date.accessioned2017-06-15T22:55:27Z
dc.date.available2017-06-15T22:55:27Z
dc.date.created2005-09-01
dc.date.issued2005-05-01none
dc.identifier.urihttp://edoc.hu-berlin.de/18452/4546
dc.description.abstractThe following research is guided by the hypothesis that products chosen on a shopping trip in a supermarket can indicate the preference interdependencies between different products or brands. The bundle chosen on the trip can be regarded as the result of a global utility function. More specifically: the existence of such a function implies a cross-category dependence of brand choice behavior. It is hypothesized that the global utility function related to a product bundle results from the marketing-mix of the underlying brands. Several approaches exist to describe the choice of specific categories from a set of many alternatives. The models are discussed in brief; the multivariate logit approach is used to estimate a model with a German data set.eng
dc.language.isoeng
dc.publisherHumboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
dc.relation.ispartofseriesSonderforschungsbereich 649: Ökonomisches Risiko - 28, SFB 649 Papers, ISSN:1860-5664
dc.subject.ddc330 Wirtschaft
dc.titleA Market Basket Analysis Conducted with a Multivariate Logit Model
dc.typebook
dc.identifier.urnurn:nbn:de:kobv:11-10045485
dc.identifier.doihttp://dx.doi.org/10.18452/3894
local.edoc.container-titleSonderforschungsbereich 649: Ökonomisches Risiko
local.edoc.container-titleSFB 649 Papers
local.edoc.container-issn1860-5664
local.edoc.pages11
local.z-edoc.journal-periodikumAusgabe28,
local.edoc.type-nameBuch
local.edoc.container-typeseries
local.edoc.container-type-nameSchriftenreihe
local.edoc.container-volume2005
local.edoc.container-issue28
local.edoc.container-year2005

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