A Market Basket Analysis Conducted with a Multivariate Logit Model
dc.contributor.author | Boztuğ, Yasemin | |
dc.contributor.author | Hildebrandt, Lutz | |
dc.date.accessioned | 2017-06-15T22:55:27Z | |
dc.date.available | 2017-06-15T22:55:27Z | |
dc.date.created | 2005-09-01 | |
dc.date.issued | 2005-05-01 | |
dc.identifier.issn | 1860-5664 | |
dc.identifier.uri | http://edoc.hu-berlin.de/18452/4546 | |
dc.description.abstract | The following research is guided by the hypothesis that products chosen on a shopping trip in a supermarket can indicate the preference interdependencies between different products or brands. The bundle chosen on the trip can be regarded as the result of a global utility function. More specifically: the existence of such a function implies a cross-category dependence of brand choice behavior. It is hypothesized that the global utility function related to a product bundle results from the marketing-mix of the underlying brands. Several approaches exist to describe the choice of specific categories from a set of many alternatives. The models are discussed in brief; the multivariate logit approach is used to estimate a model with a German data set. | eng |
dc.language.iso | eng | |
dc.publisher | Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät | |
dc.rights.uri | http://rightsstatements.org/vocab/InC/1.0/ | |
dc.subject.ddc | 330 Wirtschaft | |
dc.title | A Market Basket Analysis Conducted with a Multivariate Logit Model | |
dc.type | workingPaper | |
dc.identifier.urn | urn:nbn:de:kobv:11-10045485 | |
dc.identifier.doi | http://dx.doi.org/10.18452/3894 | |
local.edoc.pages | 11 | |
local.edoc.type-name | Diskussionspapier | |
local.edoc.container-type | series | |
local.edoc.container-type-name | Schriftenreihe | |
local.edoc.container-year | 2005 | |
dc.identifier.zdb | 2195055-6 | |
bua.series.name | Sonderforschungsbereich 649: Ökonomisches Risiko | |
bua.series.issuenumber | 2005,28 |