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2007-12-07Buch DOI: 10.18452/4086
Integrating latent variables in discrete choice models
dc.contributor.authorTemme, Dirk
dc.contributor.authorPaulssen, Marcel
dc.contributor.authorDannewald, Till
dc.date.accessioned2017-06-15T23:34:17Z
dc.date.available2017-06-15T23:34:17Z
dc.date.created2008-01-09
dc.date.issued2007-12-07
dc.identifier.issn1860-5664
dc.identifier.urihttp://edoc.hu-berlin.de/18452/4738
dc.description.abstractIntegrated choice and latent variable (ICLV) models represent a promising new class of models which merge classic choice models with the structural equation approach (SEM) for latent variables. Despite their conceptual appeal, to date applications of ICLV models in marketing are still rare. The present study on travel mode choice clearly demonstrates the value of ICLV models to enhance understanding of choice processes. In addition to the usually studied directly observable variables such as travel time, we show how abstract motivations such as power and hedonisms as well as attitudes such as a desire for flexibility impact on travel mode choice. Further, we can show that it is possible to estimate ICLV models with the widely available structural equation modeling package Mplus. This finding is likely to encourage wider usage of this appealing model class in the marketing field.eng
dc.language.isoeng
dc.publisherHumboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät
dc.rights.urihttp://rightsstatements.org/vocab/InC/1.0/
dc.subjectValueseng
dc.subjectHybrid choice modelseng
dc.subjectMode choiceeng
dc.subjectValue-attitude hierarchyeng
dc.subjectMpluseng
dc.subject.ddc330 Wirtschaft
dc.titleIntegrating latent variables in discrete choice models
dc.typebook
dc.subtitleHow higher-order values and attitudes determine consumer choice
dc.identifier.urnurn:nbn:de:kobv:11-10082962
dc.identifier.doihttp://dx.doi.org/10.18452/4086
local.edoc.container-titleSonderforschungsbereich 649: Ökonomisches Risiko
local.edoc.pages42
local.edoc.type-nameBuch
local.edoc.container-typeseries
local.edoc.container-type-nameSchriftenreihe
local.edoc.container-volume2007
local.edoc.container-issue65
local.edoc.container-year2007
local.edoc.container-erstkatid2195055-6

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