Browsing Everything Changes, Everything Stays the Same? Understanding Information Spaces. Proceedings of the 15th International Symposium of Information Science (ISI 2017) by Subject "representative user study"

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2017-03-24Konferenzveröffentlichung

Are Ads on Google Search Engine Results Pages Labeled Clearly Enough?

Lewandowski, Dirk; Sünkler, Sebastian; Kerkmann, Friederike

In an online experiment using a representative sample of the German online population (n = 1,000), we compare users’ selection behaviour on two versions of the same Google search engine results page (SERP), one showing ...