2000-10-01Buch
Investigation of the Stochastic Utility Maximization Process of Consumer Brand Choice by Semiparametric Modeling
Abe, Makoto; Boztuğ, Yasemin; Hildebrandt, Lutz
The use of nonparametric methods, which posit fewer assumptions and greater model flexibility than parametric methods, could provide useful insights when studying brand choice. It was found, however, that the data requirement ...