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2010-11-17Zeitschriftenartikel DOI: 10.18452/8540
Engaging university students
King, Lyndel
The hardest audience for university museums to engage is often the one closest at hand – university students. There is much competition for the time of our 50,000 students. Most work, at least part time, and they live in a large urban area. Studies show that most have not regularly attended a museum before they enter university. Our attendance is 150,000 annually; our mission is to educate all students, not just those studying art or related disciplines. Ways to engage students include collaborating with student organizations; engaging faculty from diverse disciplines to make assignments and hold classes in the museum; inviting students to social events (such as dances for new students to meet each other) that also involve looking at art; collaborating with unlikely departments (such as chemical engineering and materials sciences) to sponsor lectures (on topics such as elegance in the arts and sciences) and other programs; and offering cash prizes for student essays about art on display. While our initial success might have been the attraction of our new Frank Gehry designed facility (1993) continued success involves programs. My paper will describe ways for university museums to widen student audiences, particularly from non-art students.
 
O publico mais dificil de conquistar para um museu universitario é, por vezes, aquele que se encontra mais proximo - os estudantes. Com efeito, o tempo dos 50.000 estudantes da Universidade do Minnesota é escasso: para além do estudo e das aulas, muitos ainda trabalham e vivem em grandes areas urbanas vizinhas. Para além disso, alguns estudos revelam que a maioria nâo é visitante habitual de museùs à entrada na universidade. O Museu de Arte Frederick R. Weisman é visitado anualmente por cerca de 150.000 estudantes e pretende atingir todos os estudantes e nâo apenas os de arte. Os seus programas educacionais incluem a colaboraçâo com organizaçôes e associaçôes de estudantes, a promoçâo de visitas e aulas das mais diversas disciplinas nas suas instalaçôes, o convite a estudantes para eventos sociais que passem igualmente por contemplar obras de arte, a colaboraçâo com departamentos a priori distantes (corno os de engenharia quìmica e de ciências dos materials) para a realizaçâo de conferências e outras actividades (sobre a elegância na arte e na ciancia, por exemplo) e ainda a oferta de prémios a estudos sobre arte desenvolvidos por estudantes. Apesar do êxito inicial do Museu se dever, sem duvida, ao magnìfico edifìcio concebido por Frank Gehry (1993), um sucesso sustentado passa necessariamente pelos programas e exposiçoes que este concebe e implementa. Este artigo descreve algumas iniciativas que um museu universitario de arte pode desenvolver no sentido de alargar o àmbito dos seu publico estudantil, em particular a estudantes que nao sâo de arte.
 
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DOI
10.18452/8540
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