University art museums in Brazil: in search of new and old audiences

Abstract

This article aims at comparing the number of visitors in Brazilian university and non-university museums of art. It will also try to explain the ways in which universities adopt in order to captivate new/old audiences inside and outside the university community. In addition, an overview of the Brazilian university art museum panorama, their functions and their problems in attracting new audiences is presented.

Neste artigo os museus sâo discutidos enquanto elemento fundamental para estabelecer urn elo de colaboraçao entre a universidade e a sociedade. Comparam-se numéros de visitantes em museus de arte universitârios e nâo universitârios, bem corno os programas desenvolvidos pelos primeiros para atrair novos e velhos visitantes, dentro e fora da comunidade universitaria. O texto apresenta igualmente urna descriçâo sumâria dos museus de arte universitârios no Brasil, suas funçoes e iniciativas para captaçâo de novos publicos.