Chasing the online audience

Abstract

Museums have engaged with web audiences and web technologies with mixed success. Some careful consideration and analysis of general web browsing trends suggests that in order to enable museums websites to reach a wider audience, online museums should make sure that they are tied into relevant Wikipedia entries on the key themes and figures that a particular museum represents. In addition, translating websites into Asian languages significantly increases the potential global audience by several billion online users. These simple steps dramatically increase the availability of existing content. However, currently, few museums have done either.